Rita Mennoia, professional in the field of communication, in 2005 decided to reveal a small family-run artisan company that from generations produced and achieved limited edition fashion, of superior quality and top in the fashion market system. Always passionate about fashion, established as a desginer of the IUIU, a luxury brand that, in 2005, made its entrance in the world of style.
Rita Mennoia gives life to “IUIU Beachglamour”, an eclectic bathing suit line, for women and children, dedicated to the modern globetrotter of luxury. In a short time she achieved the market niche and dedicated with passion to the study and development of techincal parameters that confer to the bathing suit a perfect wearability.
With her expertise and professionalism she bridges the handcrafted production and that of industrialization intergrating synergistically and on a quality level to achieve market shares always more expansive.
She chooses to offer to the market a certified product “Made in Italy” and personally dedicates herself to the material selection.
Quality, character and genius of the animated designer with every creation of hers.
In 2007 she launched the “cashmere-bikini”, a product entirely handcrafted, very esteemed by the star system and by those in the field.
Initially it was the bikini and the model of perfection of every leader, like the luxury tradition wants.
At a later stage, always more attentive to the femminine world, Rita Mennoia answers the need of the clinetele to find style refinement with limited edition collections.
She revisits the concept of the bathing suit in an optic fashion, conceived for the woman in continuous search of current trends and glamour.
And in 2012, on the wave of a new high-performance action, Rita Mennoia transforms the “IUIU Beachglamour” in “IU Rita Mennoia”, the brand MADE IN ITALY that embodies her character and sensibility adressing the femmine world with the appeal of an exclusive apparel.